A sewing machine, a spark, and twenty-five years of following the thread.

I probably should have known. The girl who walked into a bank at seventeen to ask for a $5,000 business loan. certain that a sewing machine and a dream were enough - was always going to end up here.

The bank said yes, my parents said no. I remember being heartbroken but I also remember no letting it stop me.

So I kept sewing. Dance costumes, late nights, fabric scraps everywhere. One day, someone handed me fabric, a pattern, and $100 to sew a pair of stretchy leggings with my serger. I didn’t think twice about it. It was years later that I found out they were one of the very first Lululemon yoga pant samples.

I didn’t recognize it for the moment that it was, I was just doing the next small thing in front of me. But the thread was already there - see a need, make the thing, connect it to someone who needs it.

That thread led me through a ladies golf clothing line, that I designed and sold by hand, then a decade representing nine Ralph Lauren brands across Western Canada. In 2020, retail shutdowns took that career overnight.

But the real turning point had already happened - quietly on my long commutes throughout Vancouver.

In 2015, I turned my car into my classroom and started filling my drives with podcasts and audiobooks. I kept hearing the same idea: a small business could reach the world with nothing more than a website, a problem, a solution, and a genuine connection with the people who loved what you made.

Something in me lit up.

In 2018, I launched Oil Culture Labels - built entirely on that idea. No retail deals, just a website, Instagram, and email marketing. It grew into a six figure business in its first six months and we shipped to over 50 countries. Somewhere in all of it I realized that I didn’t love the labels as much as I loved the connection with customers and the creativity and problem solving an online business brings.

In 2025, I closed Oil Culture Labels. Not because it failed - but because I finally understood what I wanted to spend my days doing.

A female ballet dancer performing a dance move on stage, surrounded by four other dancers in purple costumes with a decorated stage background.
A woman sitting on a leather couch in a room with a horse-themed mural on the wall behind her, wearing a patterned jacket, plaid pillow, and tall boots.
Five women standing together in a clothing store, posing for a photo in front of a display of vintage-style clothing and mannequins. The store has wooden floors and brick walls.
Rolls of decorative adhesive labels featuring various designs and positive messages, displayed on a wooden surface.
Open cardboard box filled with small plastic bags labeled 'all culture LABELS' containing labels, with additional label packages inside. In the background, shelves hold rolls of labels.

Currently,

Right now I’m a little bit in-between. We sold our house in Vancouver and are building a new home in Calgary - building this new business along side of it.

There’s something about starting fresh while helping other entrepreneurs do the same. As entrepreneurs know…when the inspiration strikes…RUN!

What lights me up? Helping small business owners stop chasing algorithms and start building real relationships with their customers. That’s what sped me to fast success with Oil Culture Labels and I’m looking forward to duplicating that here with YOU along side me, as I empower small business owners with the power of email marketing using my favourite software called Flodesk.

So WELCOME! It’s so nice to meet you.

A woman with long red hair smiling in a kitchen, wearing a beige sweater and a watch on her left wrist, with a pot and a bowl on the counter behind her.
Construction site with concrete foundation and gravel, surrounded by dirt and a fence, hillside with trees and blue sky in the background.
Black illustration of a man holding a suitcase, standing in front of a sign with the words 'Need a lift?'. The man is wearing a hat, coat, and boots.

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